Two 8-hour days including intensive on-air sales training led by television shopping veteran Elliot Smith and a complete introduction to the business of television shopping. We will prepare you to excel on-air and help you grow your business at television shopping. Practice presentations will be recorded and available for subsequent viewing. Topics covered will include:

• An introduction to live television
• The role of a television shopping guest
• The keys to a successful television shopping segment
• Identifying and communicating key features and benefits
• Demonstrating products on air
• The four questions every presentation should answer
• What to do when you arrive at the studio
• Working with different types of hosts
• Maximizing sales (without over-selling)
• What to expect from the production team
• How to get the most from your buying team
• Understanding TV shopping sales metrics
• Converting a bright start into longterm success